QUICK SELF-ASSESSMENT FOR BUSINESS OWNERS
10 Signs Your Business Needs A Fractional CMO
- An estimated 40% of small and mid-market businesses will use fractional executive leadership by the end of 2026.
- Companies working with a fractional CMO report an average of 29% revenue growth, compared to 19% for businesses without one.
- This guide walks through the 10 clearest signs it may be time to bring in a fractional CMO, plus a quickself-assessment you can use with your team.
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Fractional CMO Service
Executive Marketing Leadership, Without the Executive Overhead
What Is a Fractional CMO?
A fractional CMO is a part-time, contract-based marketing executive who works with your company
What Does a Fractional CMO Do?
Develop, implement, and continuously refine a Marketing strategy built around your revenue goals.
Advantages of a Fractional CMO?
Hiring a fractional CMO reduces overhead by eliminating the salary, payroll taxes, benefits, and equity that come with a full-time executive hire.
Why Does Your Business Need a Fractional CMO?
- Marketing has plateaued, and no one on the team can diagnose why
- You've lost a marketing director or CMO and need experienced leadership in place immediately
- You're relying on multiple agencies or freelancers with no one coordinating the overall strategy
- Leadership doesn't have visibility into whether marketing spend is producing real ROI
- You're entering a new market, launching a new product, or preparing for a fundraising or acquisition event
- Your business has outgrown ad hoc marketing but isn't yet ready to build a full internal executive team
What A Fractional CMO Offers
- Managing outsourced agencies and marketing vendors
- Developing go-to-market strategy for new products, services, or markets
- Building an internal marketing team from the ground up
- Developing and submitting marketing RFPs
- Interviewing and recommending internal marketing staff
- Interviewing and recommending outsourced vendors and agency partners
- Overseeing SEO, content marketing, and paid advertising strategy
- Setting and tracking KPIs across every marketing channel
- Reporting on performance and ROI directly to ownership or the board
