Alignment between marketing and sales teams is the key to making the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.
Read on to break down the top five challenges facing marketing and sales teams as they try to align, as well as a few solutions for making team alignment a reality.
Conversion Pipeline is full-service Digital & Inbound Marketing Agency helping businesses with branding and inbound lead generation. From inbound marketing solutions to custom web design & development, Conversion Pipeline builds brands that converts website visitors into customers.
In March 2017, Conversion Pipeline was listed by CIO Review Magazine as one of the 20 Most Promising Google Technology Solutions Providers. In July 2017, Conversion Pipeline ranked as one of the top 25 Advertising Agencies in Washington DC Metro area by the Washington Business Journal. In May 2018, Conversion Pipeline became a certified HubSpot partner delivering custom marketing automation solutions.
Conversion Pipeline is a Premier Google Partner, Bing Partner & Certified HubSpot Partner. All of our marketing strategists are all Google Certified. Combined with our team of developers and in-house designers, Conversion Pipeline is a powerhouse digital marketing agency with expertise in all aspects of branding and digital lead generation.